Oluwanisola Eludoyin
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How to build a marketing team in Nigeria with limited resources
If you’re a marketing executive in Nigeria, you’re probably juggling a tight budget, big expectations, and a marketing team that’s either too small or non-existent.
Hiring full-time staff is expensive, finding the right talent is a headache, and let’s be honest, marketing isn’t something you can just “wing.”
The truth is, a solid marketing team is the backbone of any growing business. But how do you build one without breaking the bank?
Simple: outsourcing to contract staff.
In this article, we’ll answer questions such as :
- What kinds of contract staff can you hire?
- Where do you find the contract staff to outsource to?
- What kinds of tasks do you outsource to them?
But first, here’s something to consider :
Understanding your hiring needs
The first step to building a marketing team on a budget is knowing exactly what you need. You should:
A. Identify key roles: Do you need a content creator, social media manager, paid ads expert, or strategist? Focus on the most essential roles for growth.
B. Assess in-house capabilities: You may be great at strategy but need help with execution. Keep what you can handle in-house and outsource the rest.
C. Set clear goals: Is your goal brand awareness, lead generation, or conversion? Your goals determine the kind of support you actually need.
Once you’ve mapped out your needs, it’s time to get creative with hiring.
5 marketing roles you can outsource to contract staff
Outsourcing allows you to tap into top-tier talent without the overhead costs of full-time salaries or office space. If you're working with a tight budget, hiring contract staff offers a cost-effective solution without compromising quality.
But what roles can you outsource?
Below are five key marketing roles you can outsource:
1. SEO and website management:
You can hire someone to perform technical SEO for a period of time and manage your website to ensure it is optimized, updated, and running smoothly.
This includes tasks like keyword research, on-page and off-page SEO, content optimization, and technical audits.
2. Paid advertising
Outsourcing paid advertising can help you get better results while saving time and money. Here are some key tasks you can delegate:
a. Strategy Development
- Identifying target audience and demographics
- Selecting the right advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Creating a budget and bid strategy
b. Ad Campaign Setup & Management
- Setting up ad accounts and campaigns
- Choosing keywords (for search ads)
- Writing compelling ad copy
- Designing ad creatives (images, videos, banners)
- A/B testing different ad versions
c. Tracking & Optimization
- Setting up conversion tracking (Google Analytics, Facebook Pixel, etc.)
- Monitoring key performance indicators (KPIs)
- Adjusting bids and budgets for better ROI
- Improving ad relevance and quality score
d. Remarketing & Retargeting
- Creating audience segments for retargeting
- Setting up dynamic ads to bring back visitors
- Optimizing messaging for high-intent users
e. Performance Reporting
- Generating detailed reports on campaign results
- Providing insights and recommendations
- Adjusting future strategies based on data
3. Graphic design and video editing
Strong visuals are an indication of your brand’s appeal. Here are some graphic design tasks you can outsource:
a. Branding & Logo Design: Developing logos, brand identity, and style guides.
b. Marketing Materials: Designing brochures, business cards, flyers, and posters.
c. Social Media Graphics: Creating banners, infographics, and social media posts.
d. Ad Creatives: Designing PPC banners, display ads, and social media ad graphics.
e. Presentation Design: Crafting professional slides and pitch decks.
4. Social media management
Social media is a powerful tool for brand awareness, customer engagement, and lead generation. While some tasks require hands-on approach, you can still outsource these:
A. Content Creation & Scheduling
- Writing engaging captions and posts
- Designing eye-catching graphics and images
- Creating video content, reels, and stories
- Scheduling posts across multiple platforms
B. Community Engagement & Customer Service
- Responding to comments and messages
- Managing brand mentions and public image
5. Field marketing
Expanding into new markets requires a strong on-the-ground presence.
Field marketers play a crucial role in connecting with your customers directly, increasing brand visibility, and driving sales.
However, managing a field marketing team effectively can be challenging. That’s why you should consider outsourcing field marketing to an experienced agency like Hustlebean.
How Field Marketers Help Penetrate the Market
Field marketers bring brands closer to their audience through in-person interactions, helping businesses establish trust and drive conversions. Key ways they support market penetration include:
I. Direct Customer Engagement
Field marketers create meaningful face-to-face connections with potential customers at trade shows, retail locations, and events. This helps build brand awareness and loyalty.
II. Product Demonstrations & Sampling
By allowing customers to experience products firsthand, field marketers can influence purchasing decisions and accelerate brand adoption.
III. Localized Market Insights
They gather real-time feedback on customer preferences, competitor activity, and market trends, providing valuable data to refine your marketing strategies.
IV. Event Marketing & Brand Activations
They help brands make a strong impression at industry events, pop-up shops, and promotional campaigns, increasing visibility and engagement
Best practices for outsourcing
To get the most out of outsourcing, keep these tips in mind:
- Set clear expectations and deadlines.
- Start with smaller projects before committing long-term.
- Use contracts and milestone payments.
- Give feedback and build relationships.
Where to Find Contract Staff for Outsourcing
Outsourcing marketing roles to contract professionals can be a game-changer for efficiency and cost savings. Here are some of the best places to find qualified freelancers, agencies, and contract staff:
1. Freelance Marketplaces (best for individual freelancers & project-based work)
- Upwork – A large platform for hiring freelancers in SEO, content writing, graphic design, and more.
- Fiverr – Great for quick, affordable projects like logo design, social media graphics, and ad creatives.
2. Professional Networks & Job Boards (best for long-term contractors & experienced professionals)
3. Specialized Agencies (best for managed, scalable solutions)
- Marketing & PR Agencies – These agencies can handle everything from SEO to social media management and paid ads.
- Field Marketing Agencies –
These agencies provide on-the-ground teams for brand activations and retail promotions and one example is Hustlebean.
How Hustlebean helps to achieve your KPIs using field marketers
Hustlebean connects businesses with tailored staffing solutions for various needs, including field marketing.
We provide a vetted and trained workforce to execute tasks such as product demonstrations and customer engagement.
We enable businesses to scale their field marketing efforts up based on demand, ensuring effective market penetration without the complexities of traditional hiring processes.
Let’s help you achieve your short and long term hiring goals today. Click here to get started now